Content & Social Media Management
What's included?
- Monthly content plan tied to business goals
- Copywriting and creative direction
- Publishing and community management
- Monthly performance reporting
- Brand voice guidelines your team can reuse
Who is it for?
Brands whose social presence is inconsistent, or whose posting stops whenever the team gets busy.
How does it work?
One month of setup — voice, pillars, visual direction — then a continuous monthly cycle: plan, produce, publish, report. You approve the plan, not each individual post, unless you want to.
How long does it take?
- Weeks 1–2Setup: brand voice, content pillars, visual direction and the approval flow.
- Weeks 3–4First month's plan produced and published, with the reporting baseline recorded.
- Month 2First read on what the audience responds to; the plan gets edited rather than repeated.
- Month 3 onwardsContinuous cycle — plan, produce, publish, report — with a monthly review that changes something.
What do you actually receive?
- Brand voice guidelines your team can reuse without us
- A monthly content calendar tied to business goals, not to filling slots
- Copy and creative direction for every piece, produced and scheduled
- Community management: replies, DMs and comment moderation within agreed hours
- A monthly report with what worked, what did not, and what changes next month
- The source files, so nothing is locked to us
The usual failure here is not quality, it is discontinuity. Posting stops the week the team gets busy, restarts three weeks later with a different tone, and the audience never learns what to expect. Consistency is most of the result.
The second failure is a calendar treated as an end in itself. Thirty posts a month with nothing to say costs more than four with a point, because it trains people to scroll past you.
How the plan gets decided
- Pillars come from what the business actually needs to communicate, not from a content trend list.
- Each piece has a job: reach, proof, or conversion. Anything with no job does not get made.
- What performed gets extended, not just noted. That is the difference between reporting and managing.
- Sales objections become content. Anything your team explains twice a week belongs on a page.
What sets the size of the engagement
Volume is the smallest factor. What actually moves it is how many channels need their own treatment, whether creative has to be produced from scratch or adapted from existing assets, and how much community management the audience generates. A brand with a photo library and two channels is very different from one that needs everything shot and answers fifty messages a day.
What gets reported
- Reach and engagement by content pillar, so you can see which argument lands.
- What was extended and what was cut, which is the part that shows the plan is being managed.
- Traffic and conversions attributable to content, separated from paid.
- Response times on community management, if that is part of the scope.
What we need from you
Product detail only you know, the objections your sales conversations keep hitting, and a fast answer when something needs checking. Approving the monthly plan takes about half an hour; approving every individual post is what turns a content programme into a queue.
- Brand assets and any existing photo or video library.
- One approver for the monthly plan, with a two-day turnaround.
- A channel where we can ask product questions and get answered the same day.
We create content and manage social media with a strategic approach, building brand presence, consistency and meaningful audience connection.
Questions about this service
How long before content shows results?
Engagement shifts within four to eight weeks. Organic reach and search visibility take three to six months, because both depend on accumulation rather than on any single post. Anyone promising faster is buying the reach.
Who writes the content — you or us?
We do, from a plan you approve. What we need from you is the things only you know: product detail, customer objections, and a fast answer when something needs checking.
Can we keep the content if we stop working together?
Yes. Source files, guidelines and calendars are yours. An agency that holds your brand assets hostage is not selling a service, it is selling a lock-in.
Want results like these?
Tell us where your business is stuck. We respond within 24 hours and schedule a no-pressure discovery call.
Talk about this